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I used to spend a lot of my time on 4chan, but after lurking 7chan for about 2 months, I have decided I like the culture better.
Although, I think the main difference is just the amount of activity, 7chan having much less. I think this is good and bad, bad being not as much content, but good being that the content is of a higher quality, due to the fact that 7chan isn't as well known.
Also, the atmosphere is more relaxed. On 4chan, anon is very quick to attack.
Also, I actually do really like the banner.