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Because the people being spied on don't care. Even if they knew they would never trade the "convenience" of using some Alexa bullshit for their privacy back. It's always worth it to those people. I know a couple of them. They even think it's a fucking BENEFIT that the ads are tailored to them. They fucking welcome the intrusion. It's all just faceless help to them, never to be possibly used for sinister purposes, just to make their lives easier. They "have nothing to hide" is also one of their arguments for having listening devices installed in their homes waiting for them to call out for what time it is.
I will never understand these people. I do however understand the companies which do it. Greed, profit; these are what rule the world.